Callie and ADT introduce new personal safety app as report shows sixty percent of us feel unsafe walking alone
The Callie personal safety app during a session –provided by Callie
In a recent study by the ONS, findings revealed that 60% of individuals have felt unsafe when walking by themselves. In response to this concern, safety experts Callie and security company ADT have collaborated to introduce an app designed to offer users a sense of security and connection –even when they’re alone.
Empowering Safety with Callie
With a focus on "Empowerment, quality, trust," the Callie app has gained significant attention, accumulating millions of views on social media and downloads on both iOS and Android platforms.
The app aims to provide users with a sense of “confidence and connection” when they find themselves alone, whether exploring a new city, going for a jog, or simply walking to the store.
How Callie Works
Callie allows users to create temporary 'sessions' shared with trusted individuals, like friends, parents, or partners. Users set parameters for these sessions, enabling guardians to track their location, session purpose, duration, and even battery and signal strength. If a user fails to check in as safe, an automatic alert is sent to their designated guardians.
Partnered with ADT for 24/7 Protection
In addition to its free features, Callie offers a premium safety monitoring service powered by ADT, a well-established security company.
"For 150 years, ADT has protected people, their businesses, and their homes," explained Callie’s spokesperson. "With Callie, we wanted to expand that trusted protection to wherever people are, whatever they’re doing."
Privacy and Security as Priorities
Addressing concerns raised by a BMC Public Health study about “traditional” tracking apps, Callie emphasizes trust by ensuring privacy at every level. The app rejects constant tracking, intrusive ads, data mining, and back-door snooping, reinforcing its commitment to user confidentiality.
Callie's Appeal to Diverse User Groups
Callie has found resonance with various demographics, including parents seeking a compromise between tracking and freedom for their children.
"Callie is for those moments when you want someone watching over you – but it’s not a traditional tracking app. When your session is done; it’s done. No one can watch you without your consent, and that’s really important to us."
– Callie spokesperson
Built by Experts, Backed by Experts
Developed by safety experts Safepoint and backed by ADT, Callie leverages years of experience in protecting workers for major brands. Callie says this quality-focused approach sets them apart in the market of personal safety apps.
Community-First Approach
Callie reports that a significant contributor to its success is its community-first ethos;, engaging with Gen-Z and Millennials through relatable content on personal safety.
"One of the key benefits of CalliePlus is having someone available day or night to check in on the user should an alarm go off. This is particularly helpful for people who are working or socializing late into the night and don’t want to disturb those waiting at home."
The Future of Callie
Looking ahead to 2024, Callie anticipates a surge in user numbers and plans to launch their highly anticipated safety bracelet.
"Our goal is to empower people. Whatever your goals are in 2024: taking up a new hobby, getting fit, going on that dream trip, or just wanting to meet new people… We hope that Callie can help you get there."
Conclusion
As Callie continues to gain traction, their spokesperson expresses a commitment to empowering individuals in 2024, whether pursuing new hobbies, fitness goals, dream trips, or social connections. The app is available for free on iOS and Android, with additional information on the ADT-powered CalliePlus package and the upcoming safety bracelet found at getcallie.com.
